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      <image:title>About - Connect strategy to storytelling.</image:title>
      <image:caption>I’m a versatile communicator adept at building bridges between business goals and creative solutions. 20+ years meeting the needs of marketing and production teams. Background includes message development, direction, writing, and editing across a wide variety of industries and target audiences. Big picture, small bites. Value = helpful. Motive before message. Start with why. Think now, design later. Tweet others the way you want to be tweeted.</image:caption>
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    <lastmod>2022-12-16</lastmod>
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    <lastmod>2022-12-16</lastmod>
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    <changefreq>daily</changefreq>
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    <lastmod>2022-12-16</lastmod>
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    <changefreq>daily</changefreq>
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    <lastmod>2022-12-16</lastmod>
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    <changefreq>daily</changefreq>
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    <lastmod>2022-12-22</lastmod>
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    <changefreq>daily</changefreq>
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    <lastmod>2022-12-22</lastmod>
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    <priority>1.0</priority>
    <lastmod>2023-10-31</lastmod>
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    <loc>https://www.nathanmarsh.com/portfolio/historyshorts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
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    <loc>https://www.nathanmarsh.com/portfolio/eventleadgen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612035771031-YIH8SNE96QGRQE2L7FT2/POSTER-EVENT-LIN10.jpg</image:loc>
      <image:title>Portfolio - EVENT LEAD GEN</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612035502965-B9DHUUJ636V3YLOC8642/POSTER-EVENT-LIN19.jpg</image:loc>
      <image:title>Portfolio - EVENT LEAD GEN</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612014177559-ML1IPL4254ID3KDKPDAJ/POSTER-EVENT-TABLECARD1.jpg</image:loc>
      <image:title>Portfolio - EVENT LEAD GEN - Exhibit and session messaging helped increase leads YoY</image:title>
      <image:caption>Content lead to produce dozens of deliverables in collaboration with a team of colleagues at AT&amp;T Business across multiple industry conferences, including exhibit layout, email promotion, executive talking points, slides, social media, and follow-up lead nurture. Initiated a successful QR strategy for thought leadership sessions. Year-to-date leads for the group exceeded goal and attained the second-lowest cost-per-lead ROI vs. similar efforts. Assistant Vice President: “A special shout out for creative design, content, and preparation."</image:caption>
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      <image:title>Portfolio - EVENT LEAD GEN</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612139939981-GYNDTHZL0CYPHP3NZOGM/POSTER-EVENT-FBF-LL.jpg</image:loc>
      <image:title>Portfolio - EVENT LEAD GEN</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612021313959-H5ZA4YLC3YKLDF11H0BH/POSTER-EVENT-KEYCARD1.jpg</image:loc>
      <image:title>Portfolio - EVENT LEAD GEN</image:title>
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      <image:title>Portfolio - EVENT LEAD GEN</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612035041477-8CNNZ7F0QVU82CFWXL8U/POSTER-EVENT-LIN06.jpg</image:loc>
      <image:title>Portfolio - EVENT LEAD GEN</image:title>
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    <image:image>
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      <image:title>Portfolio - EVENT LEAD GEN</image:title>
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      <image:title>Portfolio - SEM CAMPAIGN - Achieved a major YoY clickthrough increase by refreshing paid search content</image:title>
      <image:caption>Led a cross-functional collaboration with colleagues at AT&amp;T Business, refreshing all terms and ad copy across multiple focus areas. Paid search efforts for these terms reached or exceeded performance benchmarks within two months.</image:caption>
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      <image:title>Portfolio - POLITICAL CAMPAIGN</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1610837820228-EFV8HQP4T00TF8A36WU8/POSTER-SALTDOC3.jpg</image:loc>
      <image:title>Portfolio - ADVOCACY REBRAND</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1609613283431-0EOB02YPZK9M2I09WCD6/POSTER-SALTGURU4.png</image:loc>
      <image:title>Portfolio - ADVOCACY REBRAND</image:title>
      <image:caption>Salt Guru Rebrand</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1610837888796-5VJN3BP6P6WY6CUHMXG5/POSTER-SALTTABLE1.jpg</image:loc>
      <image:title>Portfolio - ADVOCACY REBRAND</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1610838148707-Z6231HQP6MAE3L01TRGP/POSTER-SALTTABLE4.jpg</image:loc>
      <image:title>Portfolio - ADVOCACY REBRAND</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1610837722259-MRUQETJJ9TBGN5ZIDX3K/POSTER-SALTROAD3.jpg</image:loc>
      <image:title>Portfolio - ADVOCACY REBRAND</image:title>
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    <image:image>
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      <image:title>Portfolio - ADVOCACY REBRAND</image:title>
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    <image:image>
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      <image:title>Portfolio - ADVOCACY REBRAND</image:title>
      <image:caption>Salt Guru Rebrand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1610837987276-RMFN5TTXRELK51IX6IHU/POSTER-SALTROAD2.jpg</image:loc>
      <image:title>Portfolio - ADVOCACY REBRAND</image:title>
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    <loc>https://www.nathanmarsh.com/portfolio/slow-tv</loc>
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    <priority>0.5</priority>
    <lastmod>2023-07-29</lastmod>
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    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1609621163346-9VTVQTB1OJLOXJYCJNLG/POSTER-CIRCUSMAINLOGO.png</image:loc>
      <image:title>Portfolio - BROADCAST / SOCIAL</image:title>
      <image:caption>Salt Guru Rebrand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1609621199609-I0TYR3A22C97VJF4X1OO/POSTER-CIRCUSLOGOS.png</image:loc>
      <image:title>Portfolio - BROADCAST / SOCIAL</image:title>
      <image:caption>Salt Guru Rebrand</image:caption>
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    <loc>https://www.nathanmarsh.com/portfolio/founder-profiles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
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    <loc>https://www.nathanmarsh.com/portfolio/virtual-expo-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
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      <image:title>Portfolio - VIRTUAL EXPO CONTENT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/4c543941-c286-4557-bb75-de0f996ac180/3.png</image:loc>
      <image:title>Portfolio - VIRTUAL EXPO CONTENT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612384048536-MQCM1P0JDXIU81IUAK67/POSTER-HUB-FINSERV.jpg</image:loc>
      <image:title>Portfolio - VIRTUAL EXPO CONTENT</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/2fb45ef5-28a4-4d98-8fd1-5c8902b3f8e3/1.png</image:loc>
      <image:title>Portfolio - VIRTUAL EXPO CONTENT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612383947284-BRPILA205BOHIIBV0C74/POSTER-HUB-ENT.jpg</image:loc>
      <image:title>Portfolio - VIRTUAL EXPO CONTENT</image:title>
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    <loc>https://www.nathanmarsh.com/portfolio/university-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1610228433846-D1G6ENSJCGAPFDGZ172K/BeTheChange-Frame02</image:loc>
      <image:title>Portfolio - UNIVERSITY MARKETING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1610237881335-A1LPL1IJ255Z2RNYUNAJ/BeTheChange-Frame04</image:loc>
      <image:title>Portfolio - UNIVERSITY MARKETING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1610228327992-ZPMO8H8CPS6U2YOH7064/BeTheChange-Frame01</image:loc>
      <image:title>Portfolio - UNIVERSITY MARKETING</image:title>
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  <url>
    <loc>https://www.nathanmarsh.com/portfolio/customer-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/94d0fbef-94ba-4079-b677-cfb283d4a9f7/Screen+Shot+2023-10-16+at+4.13.41+PM.jpg</image:loc>
      <image:title>Portfolio - CUSTOMER CONFERENCE - Make it stand out</image:title>
      <image:caption>Expo Hall hub for additional context (surrounded by industry-specific exhibit areas)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/d1969a9e-d68e-48cd-a401-98dcd761774a/PortfolioTiles2-3840x2160.png</image:loc>
      <image:title>Portfolio - CUSTOMER CONFERENCE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/2b3c3b30-1400-4177-ac6e-ad0f7e130d84/summit-IMG_5242.jpg</image:loc>
      <image:title>Portfolio - CUSTOMER CONFERENCE - Make it stand out</image:title>
      <image:caption>Content lead for this industry-specific storytelling exhibit area</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612464332564-AYPM36FZPW9COMYUAYNY/summit-IMG_5223.jpg</image:loc>
      <image:title>Portfolio - CUSTOMER CONFERENCE</image:title>
      <image:caption>Content lead for this industry-specific storytelling exhibit area</image:caption>
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    <loc>https://www.nathanmarsh.com/portfolio/webinar-content</loc>
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    <lastmod>2021-02-09</lastmod>
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      <image:title>Portfolio - WEBINAR CONTENT</image:title>
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      <image:title>Portfolio - WEBINAR CONTENT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1611008418262-ZI2V9DBXVCQZMI1PC3NN/POSTER-WEBINAR-5G-MAIN3.png</image:loc>
      <image:title>Portfolio - WEBINAR CONTENT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1611010285045-NS6UVOXO0SH8BVBE6Z1H/POSTER-WEBINAR-WM-LIN2.png</image:loc>
      <image:title>Portfolio - WEBINAR CONTENT</image:title>
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    <image:image>
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      <image:title>Portfolio - WEBINAR CONTENT</image:title>
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    <image:image>
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      <image:title>Portfolio - WEBINAR CONTENT</image:title>
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      <image:title>Portfolio - WEBINAR CONTENT</image:title>
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    <image:image>
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      <image:title>Portfolio - WEBINAR CONTENT</image:title>
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    <image:image>
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      <image:title>Portfolio - WEBINAR CONTENT</image:title>
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    <image:image>
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      <image:title>Portfolio - WEBINAR CONTENT</image:title>
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      <image:title>Portfolio - WEBINAR CONTENT</image:title>
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      <image:title>Portfolio - WEBINAR CONTENT</image:title>
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      <image:title>Portfolio - WEBINAR CONTENT</image:title>
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      <image:title>Portfolio - CASE STUDY CAMPAIGN</image:title>
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      <image:title>Portfolio - CASE STUDY CAMPAIGN</image:title>
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      <image:title>Portfolio - CASE STUDY CAMPAIGN</image:title>
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      <image:title>Portfolio - CASE STUDY CAMPAIGN</image:title>
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      <image:title>Portfolio - CASE STUDY CAMPAIGN</image:title>
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      <image:title>Portfolio - CASE STUDY CAMPAIGN</image:title>
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      <image:title>Portfolio - CASE STUDY CAMPAIGN</image:title>
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      <image:title>Portfolio - CASE STUDY CAMPAIGN</image:title>
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      <image:title>Portfolio - CASE STUDY CAMPAIGN</image:title>
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      <image:title>Portfolio - CASE STUDY CAMPAIGN</image:title>
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      <image:title>Portfolio - CASE STUDY CAMPAIGN</image:title>
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      <image:title>Portfolio - PROMOTIONAL PAGES - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612466300165-Y4FE4PT55COXJNMGQYLZ/Screen%2BShot%2B2021-02-04%2Bat%2B12.55.31%2BPM.jpg</image:loc>
      <image:title>Portfolio - PROMOTIONAL PAGES</image:title>
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    <image:image>
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      <image:title>Portfolio - PROMOTIONAL PAGES - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-07-29</lastmod>
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    <image:image>
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      <image:title>Portfolio - CONTENT MARKETING</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612472054273-42EUI6QPEG9PLP4W3M1K/Screen%2BShot%2B2021-02-04%2Bat%2B2.49.05%2BPM.jpg</image:loc>
      <image:title>Portfolio - CONTENT MARKETING</image:title>
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    <image:image>
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      <image:title>Portfolio - CONTENT MARKETING</image:title>
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    <image:image>
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      <image:title>Portfolio - CONTENT MARKETING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612471092738-ICQIK7UWBWYRJG9T6J4M/Screen%2BShot%2B2021-02-04%2Bat%2B2.23.47%2BPM.jpg</image:loc>
      <image:title>Portfolio - CONTENT MARKETING</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - CONTENT MARKETING</image:title>
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    <image:image>
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      <image:title>Portfolio - CONTENT MARKETING</image:title>
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    <image:image>
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      <image:title>Portfolio - CONTENT MARKETING</image:title>
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    <image:image>
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      <image:title>Portfolio - CONTENT MARKETING</image:title>
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    <image:image>
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      <image:title>Portfolio - CONTENT MARKETING</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612474350106-WPMSG0G2CRVN1D0BOLT0/Screen%2BShot%2B2021-02-04%2Bat%2B3.31.32%2BPM.jpg</image:loc>
      <image:title>Portfolio - CONTENT MARKETING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612473947030-YE3UR49BK8S9P3ANNPFK/Screen%2BShot%2B2021-02-04%2Bat%2B3.24.50%2BPM.jpg</image:loc>
      <image:title>Portfolio - CONTENT MARKETING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612473249460-RK066RHYFWIJJXQ997CQ/Screen%2BShot%2B2021-02-04%2Bat%2B3.08.04%2BPM.jpg</image:loc>
      <image:title>Portfolio - CONTENT MARKETING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612473170120-QNGRVR6ISD5JJX278EGB/Screen%2BShot%2B2021-02-04%2Bat%2B3.07.48%2BPM.jpg</image:loc>
      <image:title>Portfolio - CONTENT MARKETING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612473567626-XIV6D4XZAZC60T2MJKXO/Screen%2BShot%2B2021-02-04%2Bat%2B3.15.45%2BPM.jpg</image:loc>
      <image:title>Portfolio - CONTENT MARKETING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1612473808707-WIV7NZK6G31Z04FOVC60/Screen%2BShot%2B2021-02-04%2Bat%2B3.21.46%2BPM.jpg</image:loc>
      <image:title>Portfolio - CONTENT MARKETING</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nathanmarsh.com/portfolio/b2b-explainers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.nathanmarsh.com/portfolio/direct-mail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/67eaafd8-2b83-49aa-ae67-2c902c5e653c/paperlessSnip-01.jpg</image:loc>
      <image:title>Portfolio - DIRECT MAIL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nathanmarsh.com/portfolio/brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/4968f60e-f0e2-4901-94bf-30daae0a3424/SAMCREEK-TWITTER.png</image:loc>
      <image:title>Portfolio - BRAND IDENTITY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/c7d1b379-8010-4e70-a397-20f52e8665f4/tempImagetoSMgD.png</image:loc>
      <image:title>Portfolio - BRAND IDENTITY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/3c3333c6-3f3e-49ea-bdd8-18612f8eba19/tempImagew1IewC.png</image:loc>
      <image:title>Portfolio - BRAND IDENTITY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1670898788946-MZB3RPJGB8TLG3MUWFQ9/Screen%252BShot%252B2022-12-12%252Bat%252B5.06.22%252BPM.jpg</image:loc>
      <image:title>Portfolio - BRAND IDENTITY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/ace894e7-f00b-4563-ab90-ec771b9470eb/SAMCREEK-INSTA.png</image:loc>
      <image:title>Portfolio - BRAND IDENTITY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1670901354741-CQ2YKRB385XU03EC7H06/tempImagecK8Th5.jpg</image:loc>
      <image:title>Portfolio - BRAND IDENTITY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/ccc871d8-018d-4ebe-8611-e4a2ada67735/tempImageOiBbxk.png</image:loc>
      <image:title>Portfolio - BRAND IDENTITY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1670900522576-UYW2DHL3G44EEAZR3HTV/Screen%2BShot%2B2022-12-12%2Bat%2B9.07.26%2BPM.jpg</image:loc>
      <image:title>Portfolio - BRAND IDENTITY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/cc79ef44-4a71-4988-8740-ed92f973fa75/tempImageVVGVAs.png</image:loc>
      <image:title>Portfolio - BRAND IDENTITY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/1670899070388-Z7FG8T4LXOG4OJ40LALS/Screen%2BShot%2B2022-12-12%2Bat%2B9.36.29%2BPM.jpg</image:loc>
      <image:title>Portfolio - BRAND IDENTITY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/fcd3424c-1efc-432c-a459-92dcdd92cd93/SamCreek-PortfolioStills.png</image:loc>
      <image:title>Portfolio - BRAND IDENTITY</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nathanmarsh.com/portfolio/social-demand-gen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-01</lastmod>
  </url>
  <url>
    <loc>https://www.nathanmarsh.com/portfolio/upgrade-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/234bf945-c4b0-47fc-b2aa-362aa9a186ba/NM+Portfolio+SQUARE-2.jpg</image:loc>
      <image:title>Portfolio - UPGRADE CAMPAIGN - Increased YTD upgrade conversions across dozens of unique message versions</image:title>
      <image:caption>Encouraged existing customers to upgrade by collaborating with cross-functional partners to develop and deliver persona-targeted messaging through email, direct mail, and SMS. Content lead Nathan Marsh. Co-produced with a team of colleagues at AT&amp;T.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nathanmarsh.com/portfolio/customer-retention</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/076f91c3-67c7-4a69-ae95-f0f18f5ddd6d/RETENTION-MOVERS-3.png</image:loc>
      <image:title>Portfolio - CUSTOMER RETENTION</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/be99858a-2d34-4a30-8f3b-883f752400fd/RETENTION-MOVERS-1.png</image:loc>
      <image:title>Portfolio - CUSTOMER RETENTION</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/6f7ecb37-ed3e-4a35-91b5-ef5198cbbb90/RETENTION-MOVERS-2.png</image:loc>
      <image:title>Portfolio - CUSTOMER RETENTION</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nathanmarsh.com/portfolio/winback-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd43bb8fd756c1ce4d6cf00/de4cd638-72ba-4f7a-8a5b-7e1c02bcf5e1/WINBACK-IMAGE.jpg</image:loc>
      <image:title>Portfolio - WINBACK CAMPAIGN - Improved YTD winback conversions to reduce churn and retain revenue</image:title>
      <image:caption>Collaborated with cross-functional partners to develop and deliver segmented incentive messaging. Deployed email and direct mail that encouraged pending and disconnected customers to remain current, resulting in contributions to revenue and churn metrics. Content lead Nathan Marsh. Co-produced with a team of colleagues at AT&amp;T.</image:caption>
    </image:image>
  </url>
</urlset>

