Exhibit and session messaging helped increase leads YoY
Content lead to produce dozens of deliverables in collaboration with a team of colleagues at AT&T Business across multiple industry conferences, including exhibit layout, email promotion, executive talking points, slides, social media, and follow-up lead nurture. Initiated a successful QR strategy for thought leadership sessions.
Year-to-date leads for the group exceeded goal and attained the second-lowest cost-per-lead ROI vs. similar efforts. Assistant Vice President: “A special shout out for creative design, content, and preparation."
